No doubt, hashtags are a fantastic way to reach new audiences, but many people write all the letters in lowercase.
To make your hashtags more accessible to everyone in your network, capitalise the first letter of each word. Using capital letters makes it easier to read and prevents information from being misinterpreted. It also ensures that you won’t be unintentionally spreading the wrong message and you will be inclusive and accessible for people with learning difficulties or those who are registered blind or partially sighted.
For people relying on assistive technology, or those with dyslexia and cognitive conditions, reading hashtags in all lowercase letters can prove to be a real challenge. However, if you use capital letters in hashtags, this will make it easier for the AT software to correctly pronounce words. By spending more time on creating accessible hashtags, you can open your brand up to a greater network and potentially direct more leads to your website.
To protect your brand from any hashtag fails, try to incorporate good social media hashtag practices into your business.
If you do this, you will be protecting your brand from any hashtag fails by allowing your social channels to be more accessible to a wider audience.
